If you’re running a Square Online store, you’ve probably thought about selling digital products. Maybe you already sell physical goods and want to add something with better margins. Or maybe you’re starting fresh and want to skip the headaches of inventory and shipping altogether.
Either way, digital products are worth a serious look. They cost almost nothing to deliver, you can sell them over and over again, and your customers get instant access after they buy. No packing tape required.
Here are the best digital products you can sell on your Square Online store right now.
E-books and Guides
E-books are one of the most straightforward digital products to sell. If you know something well enough to teach it, you can write it down and sell it. Cookbooks, fitness guides, travel itineraries, how-to manuals, niche hobby guides… the list goes on.
The global e-book market hit $18 billion in 2025, and it keeps growing. You don’t need to write the next great novel here. A focused, practical guide that solves a specific problem for a specific audience will outsell a generic one every time.
A 30-page PDF on “meal prepping for new parents” will do better than a 200-page book on “cooking.” Go narrow.
Online Courses and Tutorials
The online education market is approaching $400 billion. That number is wild, but it makes sense when you think about it. People will pay good money to learn a skill from someone who actually knows what they’re doing.
You can sell course materials as downloadable videos, PDF workbooks, or bundled lesson packs through your Square Online store. Think about what you get asked about all the time. That’s your course topic.
Some ideas that sell well:
- Photography or video editing lessons
- Business and marketing fundamentals
- Software tutorials (Excel, Photoshop, Canva, etc.)
- Music lessons and instrument guides
- Craft and DIY project walkthroughs
Templates and Printables
Templates are quietly one of the most profitable digital product categories out there. They’re relatively quick to create, and buyers love them because they save time.
Printables and templates work great for Square Online sellers because they appeal to such a wide audience. Some popular options include:
- Budget planners and financial trackers
- Social media content calendars
- Resume and cover letter templates
- Wedding planning kits
- Meal planners and grocery lists
- Classroom worksheets and lesson plans
Notion templates are a hot subcategory right now. Business owners use them to manage projects, track finances, and organize content. If you’re comfortable with Notion, there’s real demand here.
Digital Art and Design Assets
If you have design skills, you’re sitting on a goldmine. Businesses and content creators are always hunting for quality design assets, and they’d rather buy something polished than spend hours making it themselves.
What sells:
- Stock photos and illustration packs
- Social media graphic templates
- Logo templates and branding kits
- Icon sets and UI elements
- Custom fonts and typography
- Clip art and SVG files for crafters (this is a huge market on its own)
The stock photography market alone is projected to hit $7.27 billion by 2030. And unlike stock photo sites that take a big cut, selling directly through your own Square Online store means you keep your margins.
Audio and Music Products
Musicians and audio producers have a real opportunity here. There’s steady demand for digital audio products, and they’re simple to deliver as downloadable files.
Products in this category include:
- Royalty-free music tracks and loops
- Sound effects packs
- Podcast intro/outro music
- Beat packs and instrumentals
- Meditation and ambient audio
- Sample libraries for producers
If you’re already making music or audio content, packaging it for sale is a natural next step.
Software, Apps, and Digital Tools
This one takes more technical skill, but the payoff can be significant. Small software tools, plugins, browser extensions, spreadsheet macros, and automation scripts all sell well because they solve very specific problems.
Some examples:
- Excel or Google Sheets tools with built-in formulas
- WordPress plugins or themes
- Lightroom presets and Photoshop actions
- Automation workflows and scripts
- Calculator tools for specific industries
You don’t need to build the next big SaaS product. A well-made spreadsheet that helps freelancers track their invoices can sell hundreds of copies.
Membership and Subscription Content
Subscriptions are the fastest-growing model in digital products, and for good reason. Instead of selling a one-time download, you build recurring revenue by delivering fresh content on a regular schedule.
This could look like:
- Monthly recipe collections
- Weekly workout plans
- Exclusive design asset drops
- Curated resource newsletters
- Private community access with downloadable materials
The key is consistency. Subscribers are paying for ongoing value, so you need to keep showing up.
AI-Powered Resources
This is a newer category but it’s growing fast. Around 84% of creators now use AI tools in their workflows, and there’s a market for resources that help others do the same.
Products you could sell:
- Prompt libraries for ChatGPT, Midjourney, or other AI tools
- AI-enhanced templates and worksheets
- Guides on using AI for specific tasks (writing, design, marketing)
- Pre-built AI workflows and automation setups
If you’ve figured out how to use AI tools effectively in your work, other people will pay to shortcut that learning curve.
Getting Started on Square Online
Setting up digital products on Square Online is pretty simple. You create your product listing, mark it as a digital item, and you’re in business.
The one thing that trips people up is delivery. Square Online handles payments beautifully, but automating the actual file delivery to customers takes a bit more setup. That’s where Bitship comes in.
With Bitship, you create Product Mappings that connect your Square Online products to your digital files hosted on Google Drive, Dropbox, or any file hosting service. When a customer buys, the file gets delivered automatically. No manual emails, no forgotten orders, no delays.
If you want to see how it works, check out our guide on how Bitship simplifies digital sales on Square Online.
Pick Something and Start
The best digital product to sell is the one you actually make. It’s easy to get stuck researching and planning forever. Pick a category that matches your skills, create one product, list it on your Square Online store, and see what happens.
You can always add more products later. But you can’t learn what sells until you put something out there.